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LEADERSHIP

 MY
GALLUP STRENGTHS FINDER
THEMES

ACHIEVER
EMPATHY
FUTURISTIC
IDEATION
STRATEGIC

Leading UX teams is great fun. User Experience is a field people "arrive at", happy they've found challenging work that utilizes their polymath talents. I have found that as a group, UX folk seem to love collaboration and their career choice more than most disciplines. 

With that knowledge in hand, I've always subscribed to my father's simple business credo: "Hire people smarter than you". I surround myself with talent and energy, which directly translates to good business results.

LEADERSHIP

I am a User Experience leader looking for my next adventure

 

I've recently exited a role as the first UX executive in the Software Integrity Group at Synopsys (now Black Duck) and have been attending to family matters in the meantime. Just prior, I worked with AstraZeneca defining how pharmaceutical trials can be improved and accelerated by placing much of the patient journey in the digital realm. Previously at Honeywell, I led global design strategy for their Security and Fire businesses, collapsing disparate systems into a unified whole. My great teams at TiVo were instrumental in helping define today's entertainment experience

 

In a prior life I received my degree in computer science, and soon after co-founded polarfire design, a successful user experience firm

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 MY
GALLUP STRENGTHS FINDER
THEMES

ACHIEVER
EMPATHY
FUTURISTIC
IDEATION
STRATEGIC

Leading UX teams is great fun. User Experience is a field people "arrive at", happy they've found challenging work that utilizes their polymath talents. I have found that UX folk love collaboration and their career choice a bit more than most disciplines

With that knowledge in hand, I've always subscribed to my father's simple business credo: "Hire people smarter than you". I surround myself with talent and energy, which directly translates to good business results

Quick Story:

A few years back I had a fairly new researcher on my team who, because of some program changes, lost her upcoming slate of work. I spoke with her manager and we had two options: figure out a redirection, or layoff. We decided to have her explore patenting around her own concepts

 

When I'd drop by her desk to get updates I couldn't always follow her thinking. But she had conviction, and I had faith. By years end her effort manifested thusly:

  • Top patenter in the company with 16 patents filed

  • Company record of most patents ever filed in one year by a single person 

  • First female top patenter in the company

Phenomenal results, but not isolated - my group held 8 of the 10 top patenting spots that year. This type of performance was sustained,  cementing my UX team as a profit center to the tune of millions of dollars a year

MY
GOLEMAN LEADERSHIP
STYLE

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COMMANDING
PACESETTING
COACHING
AFFILIATIVE
DEMOCRATIC
VISIONARY
WORK

WORK

The recent past has seen me lead forward looking UX teams and programs for Fortune 500 companies. Unfortunately, NDAs mean I'm not able to get into much detail

 

My teams have created great experiences in use by millions daily. I have successfully led many dozens of software design projects for PC, mobile, TV and all manner of industrial devices with screens (and even some without). I've also had purview over a number of industrial design/hardware projects, one of which has recently garnered a coveted  International Forum Design award

Process

Product & Innovation

Awards

While many of the products I've been responsible for have won additional awards, I'm showcasing those in which the design and/or experience was the main determinant

PATENTING

PATENTING

Wait...how does a user experience background fit into patenting? 

Answer: hand in glove

Filing IP in the course of a UX career is a logical output from design thinking. Now, to be clear there are some industries - whether because of their advanced maturity or technical acumen - that are a bit trickier to realize new IP from a user experience perspective. I don't traffic in those industries :) 

Importantly, I'm not referring to design patents. Ironically, I have none of those yet (they can be pretty nice too - just ask Apple).

What I'm referring to are utility patents (i.e. normal patents), which protect your company's ideas while bringing clarity, value and additional importance to a UX team

Interestingly, virtually all the patenting I and my teams have been a part of have not been specific to software or hardware interfaces. Instead, the connective thread is describing unique methods for improving some aspect of an experience, with most of these seeds born from the germ of observation

As illustration, some of my patents can be classified thusly: 

  • accessibility

  • advertising

  • augmented reality

  • business models

  • crowd sourcing

  • machine learning

  • personalization

  • recommendation engines

  • social networking

Patent Brag Infographics

Not in the least bit humble

TOP FACTS

Patent Applications Filed

98

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Total Patents Granted

4

9

3

Unique Utility Patents Granted

5

Triadic Patents Granted

6

2

(I dunno why...)

Patents Granted in Portugal

78

4

30

35

18

19

9

UNIQUE UTILITY PATENTS

Musk

Gates

Brin

Bezos

Peterson

Jobs

Einstein

COMBINED NET WORTH

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$500,000,000+

(...)

Citations

These fine companies make up the majority of the 1000+ references to my IP within their own research, patenting and papers.

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BIOGRAPHY

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Born in South Dakota, I have lived as far off as Finland - the happiest country in the world

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I have two wonderful, talented children who keep their father in awe most of the time

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My direction was set by age three, spending my time either playing with Legos, drawing, or poring over M.C. Escher books

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Back before PC guy vs. Apple guy, I was a Commodore kid who saved up from high school jobs for an Amiga 1000 the day it was launched. IMHO still the greatest computer ever designed (for its time)

My kids in Hawaii

Photo taken not too long ago, when they were smaller than their Lilliputian father.

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D'Arby Portrait

My first "real" painting, done in an acrylic course back in the day. Assignment limited us to using only white & burnt umber. 

Acrylic on Canvas

1989

Maze 16

I went through a phase of illustrating mazes.

Marker on Paperboard

1990

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45 Insert

My dorm at UCSC had a mural contest. I did well :)

Acrylic on Wall

1992

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Oil on Canvas

2019

Christmas present for my son

Spinosaur Swim

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Kathleen

Christmas present for my daughter

Oil on Canvas

2019

Rock Around the Clock

Sterling Stingray 5

2010s

Ibanez Roadstar II 

1980s -  first guitar 

Epiphone SG G400

1990s

Teisco "unknown"

1960s

Jackson J32 Dinky

2010s

Fender Stratocaster

1996

Fender Jazz Squier

unknown age (30+)

SX Fretless Bass

unknown age (10+)

Ibanez AW 25 12 string

1980s

Kramer 650 G

1976

Sitar

unknown age (20+)

Italia Rimini 12

2010s

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As shown above, I create some passable art on occasion

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Love traveling and meeting new people and cultures. My career has afforded me the opportunity to go all over the globe

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Cooking is a passion and my skills have become impressive for a home cook. Thanks Pandemic!

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Music is my main hobby. My rockstar moment was playing bass in a backup band supporting members of the Pharcyde and Wu-Tang Clan at a club show back in the mid '90s in San Jose, California

CONTACT

Credits

No generative AI (was knowingly) used in the production of this portfolio. While I still do a lot of my own stunt work, it is with great thanks to the following exceptions:

All the great crews at AstraZeneca, Honeywell, Synopsys & TiVo for the design and experience work shown

Amanda Mallardo, ex-teammate

 

Douglas Seyller, ex-teammate

   

Liza Summer, from Pexels

Max Vakhtbovych, from Pexels

Photo of Playschool research

Composed product imagery in TiVo panels

 

Photo of woman holding phone

Photos of TVs in TiVo panels

© 2024 by Brian C Peterson

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